Why launch in China...
"You only get one shot at launching in China - it's crucial to get it right the first time"
Asia is the largest and fastest growing market in all e-commerce industries - skincare, perfume, body and hair-care are no exceptions. Brands launching into China with IMAZ have consistently seen China become one of their largest grossing sales regions.
High-quality European brands are greatly sought after in Asia due to global perceptions that Europe pioneers medical/dermatological advancements, harvests unique and fresh ingredients, and has rich history of traditions and cultures.
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How things go wrong...
Market entry into China is notoriously difficult, but the greater challenge is upholding brand reputation throughout the initial 2 years and achieving stable sales.
Chinese consumer values and behaviours differ immensely from the west. As such, it is easy to enter the Chinese market ill-informed, investing too much into the wrong sales channels, pushing the wrong products, and resulting with a net loss and thousands of negative reviews.
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There is consensus across the industry and brands that China should not be entered without specialist advice. At the worst, some brands do not properly research and trademark their brands in China before entry resulting in loss of IP control. At best, brands outsell a product they didn't anticipate and cannot fulfill orders resulting in thousands of disappointed customers and channels and a tainted reputation.
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Work with IMAZ to assure the right preparation, successful market-entry, and year-on-year sales growth in China
We work with brands of different sizes...
1
Pre-entry brands
For brands which have not entered Asia market yet. Initially, we would help Trademark the brand abroad, create an appropriate distribution strategy, and begin small volume sales and fostering market interest without marketing costs.
2
Entry brands
For brands which have entered Asia, but with aims to increase their sales. IMAZ can help to economise logistics, increase sales channels, and improve distribution and marketing strategies.
3
Established brands
For well-established brands in Asia who want to maintain luxury status. IMAZ can manage and monitor the pricing, distribution, and customer behaviour across all channels to continue to grow sales while remaining agile and maintaining an exciting, premium brand reputation.
